Last summer he became the president of Iconic Artists Group, a company that manages the legacies of a roster of eminent rock and pop artists, including the Beach Boys, David Crosby, Stephen Stills, Linda Ronstadt and Nat “King” Cole.įounded in 2018 by megamanager Irving Azoff - legendary in his own right for his pugnacious advocacy of the interests of artists like the Eagles - Iconic is part of a growing sector of firms making big bets on the enduring appeal of 20th century superstars and the long-term exploitability of the work they have (or will have) left behind. Edwards is a music industry veteran whose résumé includes a decade at Warner Music Group as well as a few years at Frank Sinatra Enterprises. Lately, a guy named Jimmy Edwards has been thinking a lot about Martin’s place in the modern media landscape - where Dean is right now, some 27 years after his death at age 78, and where he ought to be, culturally speaking. It’s a strange state of affairs for an artist who was once a year-round fixture of the entertainment landscape - a genial omnipresence whose breezy, boozy, hardly-workin’ charm came across on every platform he touched, from stage to screen to radio to records, in comedy and drama and celebrity roasts. 1, with 351 million streams, presumably racked up largely between Black Friday and New Year’s Day. “ Let It Snow! Let It Snow! Let It Snow!” is No. Of the 10 most-played Dino tracks on Spotify right now, seven are holiday novelties - jovial corn for popping. But again, it is contracted in this song because the rhythm demands it.’Tis the season for Dean Martin - the one month of the year when he’s ubiquitous once again, haunting tinseled malls and cocktail-party playlists, a ghost of Christmas past whose voice can make even the balmiest West Coast day feel like a marshmallow world in the winter. I asked her, but she wouldn't say (would = wanted, wouldn't= refused, didn't want to) = I asked her but she didn't want to tell me.Īs you can see in the examples, when we use the auxiliary "will" or "would" in conversation we usually contract them, but when we use the modal "will" (or its past form "would"), we don't usually contract them. If you will help me, I'll try to do it (the first WILL is the modal verb, the second WILL is the auxiliary for future) = if you want/accept to help me, I'll try to do it. If she were here, I would know ("would" is not in the if-clause)īut here we're not using the auxiliary "would", but the past of the modal verb "will", and this modal verb expresses volition, similar to "want", and it may go in the if-clause: If you need me, I will help you ("will" is in the main clause, not in the if-clause) We don't use "will" or "would" in the if-clause (the sentence introduced by the conjunction IF): AS LONG AS YOU'D LOVE ME SO= If you accept to love me very much. You can also turn a verb into a noun or, likewise, change grammatical categories easily.ĪS LONG AS= If. This is not usual, but in English you can easily turn a word or a phrase into a verb. Here, the word "good-bye" is used as a verb. WE’RE STILL GOOD-BYING= We’re still saying good-bye. THE FIRE IS SLOWLY DYING= If a fire is dying, it is extinguishing, disappearing. HOLD= To hold someone is to hug them, to embrace them, to put your arms around them because you love them.ĪLL THE WAY HOME= All through the way, from the beginning to the end of my journey. KISS GOODNIGHT= If you kiss somebody goodnight, you say goodnight with a kiss. WAY is sometimes used with the meaning of "very" (that’s way too high= that’s really really high). Turned down LOW emphasizes the same idea. TURNED WAY DOWN LOW= If the light is turned down, it becomes less intense. So corn for popping is maize to make pop-corn. Pop-corn is a kind of maize that pops open when you heat it and turns into a shapeless soft white ball that you can eat (especially when watching a movie). I BROUGHT ME= I brought myself I brought with me.ĬORN (AmE)= Maize (BrE). MAN (AmE)= In this context this is just a colloquial exclamation with no meaning, equivalent to "boy!" or "my!" or "gee!" or "wow". LET IT SNOW!= I don’t mind if it’s snowing, it can go on snowing forever for all I care. Nevertheless, the rhythm of the song needs a contraction here. I’ve finished) but not usually contracted when it means possession as here. WE’VE NO PLACE TO GO= The verb HAVE is usually contracted (‘ve) when it is the auxiliary (e.g.
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